WhatsApp Business can’t be used within or across organizationsĮssentially WhatsApp Business can only be used as a potential sales tool or conversation starter between a business and its customers. WhatsApp Business’ Terms of Service (opens in new tab) state “we make no representations or warranties that our Business Services meet the needs of entities regulated by laws and regulations with heightened confidentiality requirements for personal data, such as healthcare, financial, or legal service entities.” You can’t use WhatsApp Business in regulated industriesīefore you even begin to explore the platform further, you might want to check that you don’t fall into any of the industries not supported. Why you might want to think twice about using WhatsApp Businessĭespite the fact that companies across the world are using WhatsApp Business, there are a number of restrictions, responsibilities and risks involved, especially for larger organisations because of privacy regulations like GDPR or other regulatory requirements in their industry.īy using the platform, you agree to your information being shared across Facebook, with it “not possible to opt out of these data practices.” It can be used with a virtual phone numberįor both iPhone and Android users, there’s an option to use WhatsApp Business with a virtual number ideal for those who have concerns with sharing their number with WhatsApp or with other members of the team for those in larger organisations.Ĭonsidering its widespread popularity and global reach, it is perhaps a little surprising that both WhatsApp and WhatsApp Business are still free, especially with the use of additional features such as voice recordings (opens in new tab) and video calls (opens in new tab).
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